Godbold College of Business Archives - è��ͷ�� University

è��ͷ�� Students Compete in Future Business Leaders of America (FBLA) State Conference

Office of University Communications — Wed, 15 Apr 2026 18:00:25 +0000

Finance Team Qualifies for Nationals and Business Student Places in Accounting

BOILING SPRINGS, N.C.—Students from Gardner‑Webb University’s Godbold College of Business recently earned top honors at the Future Business Leaders of America (FBLA) State Leadership Conference in Charlotte, N.C. A four-member finance team secured first place in the highly competitive Finance Case competition, earning a spot at the national conference this summer. In addition to the team victory, a freshman business student also placed in the accounting competition.

The students worked under the guidance of faculty advisors, Dr. RJ Quillinan, assistant professor of business law, and Dr. Angelina Smith, assistant professor of business.

Dr. RJ Quillinan

The Gardner‑Webb finance team included Will Brooks of Earl, N.C., Demarqus Little of High Point, N.C., Kadeyn Marshall of Shelby, N.C., and William Stevenson of Durham, N.C. They outperformed 12 other teams to claim the title and advance to the FBLA National Leadership Conference scheduled for June in Las Vegas, Nev.

“The students spent hours pouring into the competition,” Quillinan praised. “They prepared with a strong focus on providing analytical feedback to the judges, coupled with a presentation style that was smooth, personable, and consistent with the standards set forth within the Godbold College of Business.”

In individual competition, Alaena Locklear of Lawndale, N.C., placed sixth in Foundations of Accounting. The conference was a first for Locklear, and she’s already planning to attend next year.

“The comprehensive test I took contained questions about the basics and mechanics of financial statements, from what accounts belong on the Balance sheet to how the Statement of Cash Flows works,” she recalled. “Preparation for the competition was a lot of coordination between myself and Dr. Smith, who guided me through the process. I took some time to study over what I’ve learned in my accounting classes so far, and I found a lot of that material relevant to what was on the test.”

Locklear added, “I am very proud of everyone who participated. The Godbold College of Business has been instrumental in all of our successes, and I’d like to especially thank Drs. (Amber) Daniels, Smith, and Quillinan.”

Quillinan emphasized that FBLA plays a central role in bridging classroom learning with professional preparation. “On campus, FBLA may be referred to as a ‘club,’ but it is more than that. It is an educational, co‑curricular, academic program that allows for project‑based learning set in a competitive environment,” he noted. “In the case of the Finance Case competition, it helped students hone soft skills that we strive to provide in the Godbold College of Business, alongside the analytical and complex financial requirements to answer the question(s) posed.”

Marshall, a sophomore economics and finance major, explained the team’s preparation strategy. “It was teamwork—everyone on our team had their roles,” he shared. Outlining each member’s contribution, Marshall explained that he compiled the data, Brooks was the manager, Stevenson created the presentation and speech, and Little handled investment and money management.

He said the experience proved their abilities to succeed in a real-world scenario. He concluded, “It feels amazing; it makes our long nights and late work hours worth it.”

The FBLA Finance Team: from left, Will Stevenson, Demarqus Little, Will Brooks, and Kadeyn Marshall

Stevenson, a junior economics and finance major, said the case required students to act as financial advisors for a marketing analyst. “We managed his investments, set up bank accounts, made decisions for his day-to-day life, and saved for a down payment on a house,” he described.

Echoing Marshall’s assessment, Stevenson said, “The greatest skill was teamwork and encouragement. We all played different roles and when we needed help, we all pitched in.”

Quillinan added that the students did most of the preparation on their own. He and Smith helped them refine their presentation skills. He stated, “We pointed out what may serve as differentiators against their competition: strength with the facts, providing more depth of analysis, and treating the presentation as a performance worthy of choreography and a personal touch.”

Stevenson summed up the experience as strengthening his financial knowledge and professional outlook. “This competition will look great on my resume and gives me a chance to network and meet young professionals,” he said. “This group helped me grow my financial literacy.”

Quillinan commended the students’ dedication and teamwork. “It was a lot of fun seeing these four come together, learn from one another, and use each team members’ strengths to ultimately win the competition,” he reflected. “I am proud to have been a coach to these four and look forward to doing so again, and again—if they let me.”

è��ͷ�� University is North Carolina’s recognized leader in private, Christian higher education. A Carnegie-Classified Doctoral/Professional University, GWU is home to nine colleges and schools, more than 80 undergraduate and graduate majors, and a world-class faculty. Located on a beautiful 225-acre campus in Boiling Springs, N.C., è��ͷ�� prepares graduates to impact their chosen professions, equips them with the skills to advance the frontiers of knowledge, and inspires them to make a positive and lasting difference in the lives of others. Become More at .

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Gardner‑Webb Launches Searight PACE Agribusiness Entrepreneurship Series

Office of University Communications — Wed, 25 Feb 2026 15:15:06 +0000

New Three‑Course Series Blends Soil Science, Global Food Systems, and Business Fundamentals

BOILING SPRINGS, N.C.—United by a commitment to the future of farming and food, two Gardner‑Webb administrators and faculty members have developed a new Searight Professional and Continuing Education (PACE) program that connects science with practice for today’s agriculture. Drawing on complementary strengths in soil science, global food systems, and agricultural economics, Dr. Greg Pillar and Dr. Anthony Negbenebor created the Agribusiness Entrepreneurship Continuing Education Series to equip working producers, aspiring agribusiness owners, students, and community leaders with the knowledge and tools to succeed in a rapidly evolving food landscape.

Dr. Greg Pillar

The three-course agribusiness series is practical and grounded in real science and current business practice. The courses are offered online and face‑to‑face, with a schedule designed for working adults and professionals. “What makes this program distinctive is that it connects three areas that are often taught separately: global food systems, soil science, and agribusiness entrepreneurship,” Pillar stated. “Participants do not just learn how to grow. They learn how the system works and how to build a viable operation within it. This will give them the foundation from which they can continue to learn on their own and/or through other programs.”

The first course in the program, Principles of Agribusiness Entrepreneurship (PACE 560) will be on March 20 from 1 to 4 p.m. The class is taught by Negbenebor and will meet on the GWU campus. It covers the basics, along with the business skills needed to identify and create an opportunity in agribusiness. Students will be encouraged to develop their own real business ideas, and they will be guided in their decision making. At the end of this course, students will present their new ideas feedback and improvement. The cost is $99 and includes 3 CE credits from è��ͷ��.

Dr. Anthony Negbenebor

A professor of economics, Negbenebor also serves as GWU’s assistant vice president of Business Partnerships. His research focus is on agricultural economics, agri‑tech, and global food sustainability, with professional experience across agri‑industries. He grew up on a farm, and his interest is also shaped by his faith. “Food is spiritual,” Negbenebor added. “God said in Genesis 1:29: ‘I give you every seed-bearing plant on the face of the whole earth and every tree that has fruit with seed in it. They will be yours for food.’”

Pillar, è��ͷ�� assistant provost and professor of environmental chemistry, has a background in agronomy and global food systems. He studied soil and water chemistry both from the standpoint of environmental protection, crop productivity and land management.

“This certificate gives both farmers and aspiring agribusiness owners a stronger scientific and systems‑level understanding of how food production really works today,” Pillar affirmed. “Participants gain practical insight into soil health, resource management, and the global food system, along with the business foundations needed to turn production into a viable enterprise.”

Courses are designed for a wide audience, including:

Current or aspiring agribusiness owners.
People exploring small‑scale or start‑up food production ventures.
Career changers interested in agriculture or food systems.
Extension staff, educators, and community food leaders.
Farmers and growers seeking updated science and soil knowledge (or a refresher).
Community college and university students.
Anyone who wants a deeper understanding of how our food system works.

Pillar explains that working farmers will gain updated science, data, and best practices they can apply directly to improve soil productivity, resource use, and long‑term soil value—plus context on supply chains and market forces that shape pricing and demand. New or small‑scale entrepreneurs will acquire the skills needed to evaluate and launch viable ventures at modest scale, including intensive methods, season extension, and smart soil management. All producers will be able to make more‑informed decisions about input, crop, and land management to protect margins and sustainability.

Negbenebor emphasized the urgent, industrywide need. “Artificial intelligence and other technologies are rapidly changing agriculture and food supply,” he related. “Agribusiness plays a critical role in ensuring food security, driving innovation, and strengthening economies.”

He added, “Studying agribusiness entrepreneurship opens doors across the sector—from supply chains and food processing to agri‑tech and consulting. The field provides a chance to make a real impact while building a strong career. Our Searight PACE courses prepare learners to identify gaps, build ventures, and contribute to a resilient food system.”

To learn more about the Agribusiness Entrepreneurship Continuing Education Series and register for the first class on March 20, visit the PACE website here.

Note to our readers: This article reflects the Searight PACE tuition and fee schedule at the time of publication. For the most up-to-date and accurate information, please visit the Searight PACE official Admissions page.

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Catawba Valley Community College and è��ͷ�� University Announce New Articulation Agreements

Office of University Communications — Thu, 19 Feb 2026 16:15:45 +0000

Partnerships Expand Transfer and Degree-Completion Opportunities for Students in Applied Science and Nursing

BOILING SPRINGS, N.C.—Catawba Valley Community College (CVCC) and è��ͷ�� University have announced two new articulation agreements—the Comprehensive Associate of Applied Science (AAS) Pathway Agreement and the Bridge to Professional Advancement in Nursing Agreement—designed to create clear, seamless pathways for students to continue their education beyond CVCC. Both programs expand transfer and degree-completion opportunities for students in applied science and nursing, reinforcing that both institutions have a shared commitment to workforce development, academic access, and student success.

GWU President Nate Evans

“At è��ͷ�� University, we are committed to creating opportunities that remove barriers and open doors for students to advance their education and their careers,” said Nate Evans, president of è��ͷ�� University. “These agreements with Catawba Valley Community College provide clear and achievable pathways for students. By aligning our programs, we are expanding access, supporting workforce needs, and helping more students take the next step toward professional advancement.”

The first agreement establishes a pathway for students earning a degree from eligible CVCC Associate of Applied Science (AAS) programs to transfer up to 76 hours of credit toward a bachelor’s degree at è��ͷ�� University. Students then complete their final coursework towards their four-year degree at GWU.

CVCC President Dr. Garrett D. Hinshaw

The second agreement creates a Bridge to Professional Advancement in Nursing, creating a seamless pathway for CVCC Associate Degree in Nursing (ADN) students to earn a Bachelor of Science in Nursing (BSN) at è��ͷ�� University. Following completion of the BSN, students may be eligible to continue their education in Master of Science in Nursing (MSN) or Doctor of Nursing Practice (DNP) programs at è��ͷ�� University.

“These two articulation agreements with è��ͷ�� University represent our shared commitment to creating clear and attainable pathways for students to achieve their educational and career goals,” said Dr. Garrett D. Hinshaw, president of Catawba Valley Community College. “Whether students are completing an applied science degree or preparing to advance in the nursing profession, these partnerships ensure that the academic work completed at Catawba Valley Community College is fully recognized and can be applied seamlessly toward future educational opportunities.”

Students interested in these pathways are encouraged to contact CVCC Student Services at 828-979-3334 or visit cvcc.edu/student-services for more information.

About Catawba Valley Community College

Catawba Valley Community College empowers students to transform their communities and the state of North Carolina by providing exceptional learning experiences, premier workforce development, and engaging personal enrichment. As a comprehensive community college, CVCC offers a wide range of programs in university transfer, technical education, health sciences, community services, continuing education, and lifelong learning. Learn how you can SOAR at .

About è��ͷ��

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Black Student Association Celebrates Black History and Builds Community at è��ͷ��

Office of University Communications — Tue, 10 Feb 2026 15:01:36 +0000

Students Reflect on Resilience, Representation, and the Ongoing Impact of Black Culture

BOILING SPRINGS, N.C.—The è��ͷ�� Black Student Association (BSA) is sponsoring a spirit week and several events to highlight African American culture and heritage. Shiasia Jefferies, BSA president, explains why February is the perfect month to honor Black History. Along with BSA, the Office of Campus Unity and Connection is sponsoring two programs. Learn more here.

“February, often referred to as the ‘month of love,’ offers a meaningful opportunity to reconnect with our roots and honor the traditions we continue to cherish, despite the hardships our ancestors endured,” Jefferies noted. “This month gives us the space to educate, celebrate, and inspire others to understand the depth of Black history. I believe Black History Month goes far beyond simply acknowledging that we are no longer in bondage; it is about recognizing resilience, contributions, and the ongoing impact of Black culture.”

The BSA Vice President Naliah Codjovi shared that Black History Month reminds her how much strength can be found in unity and perseverance. “Black History Month allows me to dedicate time to learn about and be inspired by figures who created great changes in the world, even when the world was against them,” she related.

Codjovi, of Charlotte, N.C., is an Ignite Scholar at è��ͷ��, an award that includes full tuition to the University. A biology major with a biomedical concentration and a minor in health administration, her goal is to become a Physician Assistant and enter the field of hematology. She appreciates all those who have led the way into the field of Science, Technology, Engineering, and Math (STEM).

“I’ve been very inspired by people of color in science,” she shared. “I’ve been seeing a lot of news about black inventors. I love hearing and seeing people of color in STEM. Growing up interested in STEM, I’ve definitely found myself being the only black girl in the room. I didn’t see people who look like me in these roles, but lately I have had black doctors and black professors and they remind me that in a world that tries to doubt us and hold us back, we can still come out on top and pave the way for those behind us.”

Jefferies is a senior sociology major from Hickory, N.C. She is also inspired by the number of African American inventions that are still used today and points out other contributions to society. “Another powerful expression of Black culture can be seen in the way we wear our hair and dress, which has influenced and inspired people across many different racial and cultural backgrounds,” she acknowledged. “Music is also especially meaningful to me, as the soul, emotion, and deeper messages behind many Black songs are incredibly moving and reflective of our shared experiences.”

Jefferies and Codjovi said BSA planned its celebration of Black History Month to educate and foster connection. “Even within our own community, some people have limited understanding of what Black history is meant to represent,” Jefferies stated. “Ultimately, we aim to bring everyone together, as our events are not just for Black students on campus but for the entire community.”

Jefferies concluded, “Black History Month and the Black Student Association represent more than a celebration of the past; they are spaces for growth, education, and community building. They provide opportunities for meaningful conversations, shared experiences, and continued learning that extend beyond a single month. Through BSA, students are encouraged to engage with Black history and culture in ways that promote understanding, empowerment, and unity across the campus community.”

Join the celebration by participating in the days or events listed below.

Black History Month Spirit Week

Share your photos on Instagram and tag .

Feb. 10 – Sound of Movement, dress like your favorite artist, music year, or music genre.
Feb. 11 – Power in Roots – express yourself through your hair.
Feb. 12 – Unity and Culture Day – Wear a T-shirt promoting a black music group or one displaying a powerful quote.
Feb. 13 – Walk into Your Purpose, wear were favorite shoes.

Events

Feb. 10 – 7 p.m., Open Mic Night celebration of Black History Month. Tucker first floor.
Feb. 11 – 7 to 9 p.m., Debate on relationships and dating, snacks served, Clubhouse.
Feb. 12 – 2 to 4 p.m., DIY Bar, decorate a trucker hat or tote bag (materials provided), Tucker Rm. 141.
Feb. 24 – 6 p.m. Black History Month Bingo Night with pizza, snacks, drinks, prizes, Clubhouse.

For more information, email ncodjovi@gardner-webb.edu.

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Gardner‑Webb Celebrates Black History Month with Campus‑Wide Events

Office of University Communications — Tue, 10 Feb 2026 14:20:38 +0000

Programs, Library Display, and Black Student Association Events Spotlight Black Voices, Identity, and Resilience

BOILING SPRINGS, N.C.—The observance of Black History Month at Gardner‑Webb University features a series of events and initiatives designed to connect the campus community to the past, celebrate the present, and strengthen relationships. The Office of Campus Unity and Connection, the Black Student Association (BSA), and Dover Library are collaborating to highlight the rich history, culture, and creative contributions of Black Americans.

Dover Library

è��ͷ�� Instruction Librarian Katie Hartley has curated a special display featuring new releases from African American authors. She designed the exhibit to showcase a range of voices, spotlighting both emerging writers and well‑known authors. The goal, she explained, is to give patrons an opportunity to explore diverse perspectives and perhaps discover a new favorite book.

BSA Spirit Week and Events

The Black Student Association is also leading the campus in celebration through Black History Month Spirit Week, held Feb. 9–13, and hosting other events throughout the month. Read more about their events here.

Office of Campus Unity and Connection

Jessika Raduly, director of Campus Unity and Connection, said understanding history is foundational to building a stronger community. “Celebrating Black History Month at è��ͷ�� University is more than learning about history; it is about applying that knowledge to build a more unified and empathetic student body in the present. When students engage with the stories, struggles, and triumphs of Black history makers, they create a shared language of resilience that resonates across all backgrounds.”

Campus Unity and Connection is offering two additional programs that invite students to explore identity and perseverance through storytelling. Graduate student Alexis Wideman, who helped plan the events, says each one provides space for connection and reflection. Refreshments will be available at both programs while supplies last.

The first event on Feb. 16, “The Story We Tell,” will invite participants to create their own quilt square—no sewing required. Guest speaker, Dr. Simone McIntyre, assistant professor in the Department of Counselor Education, will discuss “Stitches, Strength, and Stories: Honoring Black History Month.” Inspired by the historic significance of quilting in Black communities, this event encourages students to express aspects of their identity, culture, and heritage. The completed squares will later be displayed in Tucker Student Center.

“For enslaved Black Americans, quilts served not only as a pathway to freedom but also as a powerful way to tell and preserve history within their familial roots,” Wideman explained. “This event allows participants to create and share the story they want to tell about who they are, so that each time they pass by the display, they can see their personalized quilt square and be reminded of their identity and story.”

The celebration continues on Feb. 19 with a movie night featuring “Harriet,” the acclaimed 2019 film starring Cynthia Erivo. The biographical drama highlights Harriet Tubman’s courage, leadership, and enduring impact on the fight for justice. Wideman describes Tubman as a symbol of resilience and conviction. She described, “Harriet Tubman demonstrates how faith in God can make the impossible possible. This film also sheds light on the history of slavery and the daily hardships endured by enslaved Black Americans. Regardless of how painful or difficult this history may be, it should never be forgotten, as it shows how resilience in the face of hate and ignorance continues to flow through the veins of Black Americans.”

Together, these programs invite the Gardner‑Webb community to honor Black history in meaningful, multifaceted ways throughout the month of February.

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è��ͷ�� University and Mitchell Community College Launch Strategic Partnerships

Office of University Communications — Tue, 03 Feb 2026 18:13:32 +0000

Agreements Expand Degree Access and Nursing Pathways

è��ͷ�� President Nate Evans

BOILING SPRINGS, N.C.—è��ͷ�� University and Mitchell Community College (MCC) in Statesville, N.C., have announced two landmark partnership agreements designed to streamline the transfer process and provide high-level educational opportunities for students in Iredell County and the surrounding regions. These agreements, signed in late December 2025, establish the “Bulldog Bound” direct-entry admission program and a comprehensive “Bridge to Professional Advancement in Nursing” pathway.

è��ͷ�� President Nate Evans commented on the impacts of the partnership with MCC. “è��ͷ�� is proud to partner with Mitchell Community College to build stronger pathways for students to thrive,” Evans affirmed. “These agreements remove barriers, streamline transfer, and create high-impact opportunities, especially in the critical area of nursing and healthcare leadership. Together, we are investing in students and strengthening the future workforce of our region.”

Mitchell Community College President
Dr. Tim Brewer

Mitchell Community College President Dr. Tim Brewer, added, “At Mitchell Community College, our mission is to provide equitable access to affordable, high-quality learning experiences that lead to social and economic mobility for our students. These new partnerships with è��ͷ�� University exemplify that commitment by creating clear, seamless pathways for our students to achieve their highest academic and professional goals. By establishing the Bulldog Bound direct-entry program and the nursing bridge to advanced degrees, we are providing the necessary resources for our learners to thrive, while ultimately empowering our students’ futures and the communities we serve.”

Details and benefits of the two agreements are outlined below.

Bulldog Bound: A Direct-Entry Admission Program

The Bulldog Bound program provides a direct-entry pathway for currently enrolled MCC students who intend to transfer to GWU after completing their associate degree. This co-admission initiative is open to students pursuing an Associate of Arts (AA), Associate of Science (AS), Associate of Arts in Teacher Preparation (AATP), Associate of Fine Arts (AFA), or Associate in Applied Science (AAS).

Key benefits of the program include:

Guaranteed Admission: Participating students who meet GPA and MCC graduation requirements and è��ͷ�� admissions criteria are guaranteed admission to è��ͷ�� University.
Early Access: Students receive information regarding financial aid, registration, and orientation early in the transition process.
No Application Fees: There is no fee to participate in the Bulldog Bound program.
Reverse Transfer: A process is in place for students who matriculate to GWU prior to completing their associate degree, allowing them to finish their MCC credential by combining credits from both institutions.

Bridge to Professional Advancement in Nursing

Recognizing the critical need for advanced healthcare professionals, the Bridge to Professional Advancement in Nursing agreement provides a seamless ADN-to-DNP (Associate Degree in Nursing to Doctor of Nursing Practice) pathway. Students accepted into Mitchell’s ADN program are dually accepted into the Hunt School of Nursing at è��ͷ��.

This pathway allows nursing students to progress from their initial associate degree directly through to master’s and doctoral-level programs, including:

Davis RN-to-BSN.
Master of Science in Nursing (MSN) with concentrations in Education, Administration, or a Dual MSN/MBA.
Doctor of Nursing Practice (DNP) for Family Nurse Practitioners or Psychiatric Mental Health Nurse Practitioners.
Nursing students in this bridge program also benefit from waived application fees and a coordinated advising process between both institutions.

About Mitchell Community College

is a public, community-focused institution that provides equitable access to affordable, high-quality learning experiences. Committed to student success and lifelong learning, the college offers programs that emphasize practical skills and foundational knowledge to lead students toward diverse career pathways.

About è��ͷ�� University

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è��ͷ�� Launches Dual Enrollment for Eligible High School Juniors and Seniors

Office of University Communications — Tue, 16 Dec 2025 13:45:48 +0000

Enroll Now for January 2026 Start; Offering Affordable College Credit and Campus Resources

BOILING SPRINGS, N.C.—è��ͷ�� University is pleased to announce Dual Enrollment opportunity for eligible high school juniors and seniors. These students can enroll in the same courses offered to GWU students, save money and earn college credits. Enrollment for the program is open now through Jan. 8 for the 2026 Spring Semester, which begins on Jan. 12.

Learn more about eligibility and registration.

Dr. Robert Prickett

A key advantage of è��ͷ��’s Dual Enrollment Program is that students can choose topics that interest them from a variety of subjects. They can either check off required general education courses or explore various majors by enrolling in introductory classes. Instead of being in a class with other high school students, they will be enrolled in a course with other GWU college students and taught by GWU faculty in a collegiate setting. Online formats will also be available. Plus, a designated è��ͷ�� dual enrollment mentor/advisor will communicate with students from the moment they register until they take their final exams.

“All the way through the process, there is going to be somebody reaching out besides the professor,” emphasized Dean of the College of Arts and Sciences Dr. Robert Prickett. “We’re going to have a specialized orientation every semester before classes start, which means we will take them to see where their class is, make sure they know where to park, and take them to get their IDs.”

Additionally, high school students will have access to the same services offered to è��ͷ�� students, such as tutoring and help with writing. Dover Library, which is open to everyone in the community, is also available to them for studying and research.

Designed to make college courses affordable for high school students and their families, the fee for è��ͷ��’s Dual Enrollment is $450 course, which reflects a 75 to 80 percent discount compared to what traditional undergraduate students pay. This cost doesn’t include books, course materials or lab fees (if applicable).

è��ͷ��’s Dual Enrollment Program gives motivated high school students the chance to experience college-level learning, explore academic interests, and earn credits that transfer widely—all at a reduced cost. With personalized support, access to campus resources, and flexible course options, students will gain a head start on their college journey.

Note to our readers: This article reflects the University’s tuition and fee schedule at the time of publication. Tuition and financial aid policies change annually. For the most up-to-date and accurate information on current tuition rates and financial aid resources, please visit the University’s official Dual Enrollment page.��

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Beyond the Runway: è��ͷ�� Alumna Dr. Keira Moore Studies the Power of Fashion Choices

Office of University Communications — Tue, 16 Dec 2025 12:50:00 +0000

From a PhD in Consumer Behavior to a Consulting Agency for Small Businesses, Moore Explores the Psychology Behind Purchasing Decisions

BOILING SPRINGS, N.C.—è��ͷ�� alumna Dr. Keira Moore is passionate about clothes and fashion, but not in the way most people might think. Instead of pursuing a career in design, she has dedicated her career to studying the reasons why consumers choose their clothes and accessories. Her research is focused on the social psychology of dress and how brands capitalize on marketing strategies to connect with consumers.

A market research course in grad school sparked her interest in the topic. “I studied cultural appropriation and brand collaborations,” Moore explained. “The rabbit holes I would go down would truly be fascinating, and I knew I had to pursue a PhD after that course.”

She is employed as community lead with Vuori, an athletic company. Her responsibilities include managing all community-based events to build brand awareness. Moore spearheaded the launch of new retail location, managing 30+ staff and developing data-informed strategies to drive employee engagement to boost overall team cohesion/morale.

Moore is also the founder of a consulting agency, “The Third Piece,” that focuses on cultural and consumer insights for small and minority-owned businesses. Visit her website . “My clients are in the Raleigh/Durham area and are within retail (apparel, beauty, accessories), hospitality, and fitness,” she elaborated. “My future plans include building my consulting brand that will allow me to continue being in community by providing services to these smaller brands and making my way into academia as a professor.”

Moore majored in marketing at è��ͷ�� and played on the volleyball team. After earning her bachelor’s degree in 2017, she was accepted into graduate school at N.C. State University (NCSU) in the Wilson College of Textiles. She also played volleyball at NCSU and received her master’s in brand management and marketing in 2019. She completed her PhD in consumer behavior and sociology from NCSU in 2025.

During her PhD journey, she became obsessed with knowing the driving forces that shape cultural and purchasing trends. After posing numerous topics and thinking about her own buying choices, she chose the topic of her dissertation: “‘I’m in my Bag’: An Exploration of Black-Owned Handbag Brands in the Context of Black Women’s Negotiation of Identity and Cultural Stereotypes.”

Moore noted, “My advisor, Dr. Delisia Matthews and I share a love for Black-owned handbags. Also, my mother was a bag lady and it rubbed off on me. From many conversations about our Black-owned handbags, it finally clicked.”

Dr. Keira Moore studied in London after receiving her PhD from N.C. State.

She interviewed 21 Black millennial women and explored how stereotypes, identity, and culture influenced their purchasing decisions. Her findings provide valuable insights that can drive marketing and branding strategies.

After finishing her doctorate, Moore received a Summer Study Abroad Award through the International Textile and Apparel Association in partnership with the University of Art-London. A prestigious opportunity, she studied at the London College of Fashion under renowned luxury fashion consultant and international best-selling author, Toby Meadows. She also conducted a case study on London-based, Black-owned handbag brand, Florian, with an objective to increase brand visibility.

Her interest in studying consumer emotions/behaviors and purchasing motivations is fueled by her own journey. Influenced by family from New York, her mother emphasized the value of looking your best. Beyond those early lessons in style, Moore was over 6-foot tall by the time she was a teenager. She made a decision then to embrace her height, stand tall, and express her individuality through fashion. “I thought that if I’m going to be the first person people see when walking into a room, I might as well look good while doing it,” she shared.

Moore’s family lived in Spartanburg, S.C., when she accepted the offer to play volleyball at è��ͷ��. She found GWU after an internet search for Division I universities in the area. “It felt perfect—close to home, smaller, and had a good business program,” she related. “I reached out to the coaches, and they asked to come to one of my games. From there, the coaches had a really great game plan for me, which my high school coach talked me through. I committed on my first visit. It was close to home and the perfect size for a small-town girl who loves community and close-knit relationships.”

Dr. Keira Moore, 2017 alumna, played volleyball at GWU, left, and as a graduate student at N.C. State.

Two key mentors at GWU were Dr. Mischia Taylor, Godbold College of Business dean and assistant professor, and Beth Martin, former assistant volleyball coach. “They were really amazing women in my life, and I keep in touch with them both,” Moore acknowledged. “I hope they know how much of an impact they had on my career, athletically and academically, especially how to show up as myself in these spaces.”

While academics was a priority, Moore was thankful for the experience of competing at the collegiate level. “Not everyone gets that opportunity, and I am so grateful that I did,” she asserted. “Not only that, but people cared about my future. My coaching staff set me up for success, even with me going to N.C. State for my master’s. That was really my head coach’s doing because he saw great things for me and my future. I will never forget my experience at è��ͷ��, because if it was not for that, who knows what my story would be!”

She concluded, “è��ͷ�� University will always hold a special place in my heart. The University that was nestled so close to my hometown; and the University that introduced me to higher education and where I met lifelong friends.”

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è��ͷ�� Recognizes Nearly 300 Graduates in 2025 Fall Commencement

Office of University Communications — Fri, 12 Dec 2025 19:13:36 +0000

Ceremony on Dec. 12 Awards Degrees and Honors Scholastic Achievements

BOILING SPRINGS, N.C.—è��ͷ�� University celebrated the achievements of nearly 300 graduates in Commencement Ceremonies on Dec. 12 at 9 a.m. in Lutz-Yelton Convocation Center. Students who completed the associate, bachelor’s, master’s, and doctoral degrees during the 2025 Fall Semester were recognized.

è��ͷ�� President Nate Evans

è��ͷ�� President Nate Evans noted the significance of the event as he welcomed the graduates, their families and friends. “Commencement is always one of the most joyful days of the year because it reflects the very heart of our mission: Students pursuing their calling, growing in knowledge and character, and preparing to make a difference in the world,” he asserted. “And so, we gather today to celebrate you…and, perhaps most importantly…to honor the promise you carry forward from this moment and this place: the promise of a bright and rewarding future.”

Senior Scholastic awards were presented to traditional undergraduates:

Carley Brooke Lawter
Kalem Darius Griffin
Caitlin Mackenzie Hines
Jacob P. Jensen

The online senior scholastic awards were present to Tona Deann Marlow, who completed her degree in the fall semester, and Donna Denise Woody for the summer semester.

Doctoral candidates and those receiving their master’s degrees received their hoods. Evans conferred undergraduate and graduate degrees on all graduates.

Dr. Robert Canoy

The featured speaker was Dr. Robert Canoy, who served as dean of the è��ͷ�� M. Christopher White School of Divinity for 16 years. This semester, he taught part time and will retire on Dec. 31.

Canoy joined the School of Divinity faculty in 2000. Through the years, he led classes in Christian theology, Greek, eschatology, the Revelation of John, and The Ministry of Worship, a Doctor of Ministry seminar. In addition, Canoy regularly led study tours to Israel, Egypt, Jordan, Turkey, Greece, and Rome.

Canoy’s primary area of research is New Testament theology, having written articles and books on eschatology, and Eucharistic theology. He is the author of “Atonement in the Apocalypse: An Exposé of the Defeat of Evil.”

He served as pastor in Shelby, N.C., Maryland (in the Washington D.C. area), Iowa, Missouri, and Kentucky before returning to an academic career. His teaching experience began at Southern Baptist Theological Seminary as a doctoral student and then Midwestern Baptist Theological Seminary, Kansas City, Mo.

Canoy spoke about recognizing and celebrating new beginnings, and he offered examples—from biblical characters to historic figures and recent celebrities. “The Bible is an honest book filled with ‘begin-again’ stories, if I can use that phrase,” Canoy related. “That’s because life has always been about beginning again, over and over again, since each step that we take leads to the next step. And some steps that we take require some serious recalibration. Truth is, in this life there are no last steps.”

He discussed Simon Peter, who had boasted that he would never betray Jesus. “But he denied Jesus, not once, not twice, but three times, which Jesus had predicted,” Canoy observed. “But Peter ‘began again.’ He made a new start on the banks of the Sea of Galilee…Jesus gave him a new beginning, a fresh start, after his past failure.”

His list of famous “do-overs” included Thomas Edison, who failed more than 100 times before finding a filament that would sustain a light bulb, and Michael Jordan, who was famously cut from his high school basketball team before becoming one of the sport’s greatest players. Canoy ended with the most remarkable “begin-againer,” Jesus Christ. “He died at 33 before making the first of its kind—the greatest historical comeback ever—called resurrection,” Canoy stated.

Concluding his remarks, Canoy observed, “Graduation from è��ͷ�� University means being prepared for life’s ups and downs, highs and lows. Today’s commencement from GWU means that nothing is more important than knowing that God is all about getting us back up when we throw ourselves down or when life knocks us down. So, let us commence today to do even better tomorrow what we may have done well, or not so well yesterday, Pro Deo et Humanitate!”

Video of the commencement ceremony is available on The University’s and channel.

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è��ͷ�� and Pinnacle Classical Academy Launch College Readiness Partnership

Office of University Communications — Wed, 15 Oct 2025 21:32:03 +0000

New Program Through GWU’s Searight PACE Equips High School Students with Experiential Learning Experiences

BOILING SPRINGS, N.C.—Representatives from Pinnacle Classical Academy in Shelby, N.C., and è��ͷ�� University met recently to establish a Skills Training Partnership Agreement. Offered through GWU’s Searight Professional and Continuing Education (PACE) Program, this five-week summer college readiness experience will strengthen Pinnacle high school students’ development of advanced analytical, critical-thinking and problem-solving skills.

Interim GWU President Nate Evans welcomed Pinnacle representatives to è��ͷ�� for the formal signing ceremony. “I’m excited to see the support here today,” Evans praised. “These partnerships are vital for è��ͷ��. It plugs us into the community with the incoming students we serve. To have these partnerships, to bring folks in to build those pathways early, ultimately that serves the region and the greater good. We’re proud to do that, and I just want to offer a sincere thank you to everyone who was involved in making this happen.”

Interim GWU President Nate Evans, center, welcomes and thanks the representatives from Pinnacle Classical Academy for establishing the partnership. On the left is Pinnacle Headmaster Angela Brooks and at right is Interim Dean of the College of Health Sciences Dr. Tracy Arnold.

Speaking on behalf of Pinnacle was former N.C. state Sen. Wes Westmoreland, a GWU alumnus, who is vice chair and a founding member of Pinnacle’s Board of Directors. He thanked the University for collaborating to provide the academic opportunity to Pinnacle students and recognized the efforts of Dr. Anthony Negbenebor, è��ͷ�� professor and assistant vice president for Business Development and Partnerships. “Dr. Negbenebor has been a friend, a teacher and advisor for many, many years,” Westmoreland shared. “Thank you for being the catalyst to bring this together. I graduated in ’88 and have served as a trustee here. I’m so very happy to have this relationship with è��ͷ��. We really appreciate the partnership, and we look forward to where this is going.”

N.C. state Sen. Wes Westmoreland, vice chair and a founding member
of Pinnacle’s Board of Directors, left, and Interim è��ͷ�� President
Nate Evans participate in signing the agreement.

Joining Westmoreland from Pinnacle were Dr. Pauline Cahill, a local dentist and also a founding board member; Chief Education Officer Dr. Shelly L. Shope, a GWU alumna; Headmaster Angela Brooks; and Dean of Academics Jeff Ziegler. Pinnacle’s Board is chaired by former N.C. state Sen. Debbie Clary, who also helped found the public charter school in 2013.

Interim Provost and Vice President of Academic Affairs Dr. Nicole Waters noted that career exploration begins with K–12 education, and the opportunities provided during the critical high school years greatly influence students’ educational journeys and future professional paths. “The Skills Training Partnership Agreement between è��ͷ�� University’s Searight Professional and Continuing Education Program and Pinnacle Classical Academy offers students the opportunity to engage in experiential learning, enhancing critical thinking and refining the academic skills necessary for college readiness,” she explained.

The partnership agreement initiates the Academic Skills Accelerated Program (ASAP) for Pinnacle students in 10th- through 12th-grade. Beginning in June 2026, è��ͷ�� will provide courses in AI, cybersecurity, project management, economics and personal finance, medical terminology, introduction to agriculture, and American history of inventors.

Interim Provost and Vice President of Academic
Affairs Dr. Nicole Waters shares her thoughts
on the partnership.

Coupled with an emphasis on Christian business ethics and disciplinary concepts, the classes will offer students opportunities for reality-based and hands-on learning. They will be mentored by the è��ͷ�� faculty and participate in networking with corporate CEOs from regional, national and international companies. Business etiquette and professional skills will be emphasized. The program concludes with a field-study tour of the BMW automotive plant in Greer, S.C.

Waters concluded, “We are honored to have the opportunity to support the high school students participating in this initiative. This partnership builds on the current foundation of PCA’s academics, strengthening the primary commitment of meeting the needs of our community.”

The ASAP program is scheduled for June 9 through July 9, 2026. For more information, visit the Searight Pace or email pace@gardner-webb.edu.

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